Even the best campaigns are only successful if they are properly promoted. Prevent a campaign that has everything to score well from failing in practice. That is why seeding is always an indispensable part of the campaign plan that we create for a digital campaign. We are happy to share our knowledge with you and have listed all the options for promoting your digital campaign for you.
promotion of your social media campaign
These resources (whether or not in combination with each other) are indispensable in the promoting posts of social media :
Run Facebook Ads
Regardless of the platform you use for your social media campaign (the most commonly used platforms are campaign websites and Facebook apps), it is always good to promote your campaign within Facebook. You can target audiences so well here that you can advertise very specifically. You can also provide a direct link to your campaign.
Work with Facebook promoted posts
A variant of the Facebook ads are promoted posts within Facebook. These allow you to provide more information and images about your campaign. You don’t have to place the posts on your timeline first to promote. You can also promote unpublished posts via the power editor.
Twitter also has excellent options for approaching your target group in a very targeted way. Within Twitter, for example, you can use promoted tweets. In the past, this was only possible for larger budgets, but now it is also possible to promote tweets among your target group on Twitter for a small amount. Something that you should include in the promotion of your social media campaign.
Use banners and display ads on websites
Depending on where your campaign is running, you can also work with ads on websites and blogs. Our experience is that this is particularly interesting for campaigns that run on a website and less relevant for campaigns set up within a social media platform.
Promote your campaign through your social media accounts
Launch your campaign through updates and posts on your social media channels and add a clear call to action. To give extra attention, you can also change the header photo of your account. If you want to promote your campaign via Instagram, change the link in your bio in the campaign link so that people can more easily access your campaign.
Don’t forget email marketing
Do you have a good stock of email addresses for your newsletter? Then use it to inform people about your social media campaign. Our experience is that only a link or a banner in an existing email does not yield enough results. So prepare a mailing that is specifically aimed at promoting your campaign.
Influencers are people who have a large following on a certain channel, on a certain topic. In the past, these were mainly celebrities who appeared on TV. Nowadays, they are people with a great passion for a subject, such as fashion bloggers. These people have a large reach because they have a lot of followers. Moreover, they have the trust of their followers and are therefore able to provoke them to action. Influencers are therefore interesting to use to promote your campaign, provided they reach a target group that is relevant to you. You can approach the biggest influencers directly through agencies, starting influencers, or people who operate in a special niche.
Try to get PR for your campaign
Good old fashion PR can give a big boost to your social media campaign. Try to get free publicity online. Have a good article written about your campaign that has a chance to be placed in a relevant online magazine or blog.
Promotion via radio and TV
Some campaigns lend themselves extremely well to promoting cross-media as well. Heineken did this, for example, with the Samba Selfie campaign during the World Cup. The costs of your campaign will, of course, increase quickly if you use TV advertising, for example. Consider in advance whether it contributes to your campaign or if you prefer to focus on promotion through online channels.
The main stages of business promotion on social networks
How do you promote your business on social networks? To get started, you need to prepare and this includes several steps:
Set goals. You need to understand why you are creating a business account and what results in you expect by promoting it. The objectives should be specific: exact timing expected profit and the investment amount. For example: "Increase website conversion by 45% per year by investing $2000." You are choosing a platform for promotion. The best social network for business is an individual concept, which depends on the company, product, ranking, and target audience. To choose the platform, you need to conduct a primary market analysis, study the target customers' needs, and see what kind of social networks are promoting business competitors. Create and design the page. Almost every social network has the option to create a separate account for businesses (Facebook, Instagram. In this category, you will find articles about Instagram and Instagram marketing. How do you use Instagram statistics? How do you build a relationship with your followers? What strategies do you use on Instagram? , Pinterest Tips, tricks, and the latest news about social media channel Pinterest, including; advertise on Pinterest, interact with the audience, posting unique content, getting more followers on Pinterest, and using Pinterest. ). The profile has several tools you need to engage your audience, work with content, get analytics, and promote your business. The primary job is to create the visuals for the account (these include profile pictures, a header, and page description). Fill the page with content. A company profile is not a private page. The regularity of publications, the maintenance of a uniform style (visual and textual), and the alternation of advertising publications with informative and entertaining content are essential here. The quality of the materials is paramount: from no mistakes to avoiding topics that might offend certain groups of people. The intervals in which the publications appear (best of all – during periods of maximum target audience activity) are also necessary. Therefore, the profile is completed according to a pre-established content plan and schedule. Attract an audience. It requires extensive work: always preparing and publishing posts, responding to comments, responding to reviews and criticism, setting up ads, tracking and analyzing statistics, adjusting strategy, and so on.