Both at the level of graphic design and web design, colors can be classified into two categories: warm colors and cool colors. Warm colors are associated with energy, while cold colors are associated with calm and security.
The color blue is the most used color in design and it is the cold color by definition in web design. Blue conveys security, responsibility and trust. Hence its majority use in sectors such as finance, technology or health. Rarely recommended for food, automotive or fashion services. Theoretically not recommended for the energy industry, although it is a color widely used by them in Spain.
Green is a cool color that evokes calm, prestige, neatness and freshness. It is a very popular color in web design for technology, finance, food, household products and energy sectors. It would be a very unpopular color for automotive, transportation, or fashion.
Lilac is a cool color that evokes sophistication, nostalgia, spirituality, and mystery. It is a difficult color to combine in web design and although it is rarely used, it is usually popular in technology and finance companies. However, it is not recommended for agricultural or energy companies.
Brown conveys simplicity, strength, and durability. It is a cool color very suitable for fashion, agriculture and automotive but not recommended for finance, technology or passenger transport companies.
Black is a warm color that is used in web design for those companies that want to convey a sophisticated and classic image at the same time. Widely used in web design of web pages for expensive products, it is recommended for fashion, automotive and technology. Nothing recommended for companies related to transport, restoration, energy, finance or health.
White is a cool color that represents purity, nobility and neatness. It is a highly recommended color for fashion and healthcare web designs but should not be used in finance or transportation companies.
Red is the second most used color in web design. It is the warm color par excellence and transmits aggressiveness, energy, caution and provocation, hence it has been shown to activate the pituitary gland and provoke passion. It is an ideal color for automotive and technology. However, it is not recommended for fashion, finance or the people transport industry.
Yellow is a warm color, a luminous color of hope and optimism that stimulates creativity and energy. It is a very popular color for energy, food, and household products. However, it is not recommended for fashion, finance, automotive or technology.
Finally, orange is a warm color that combines the luminosity of yellow with the energy of red, being a very vital and fun color to use. In web design it is widely used in technology and health but should not be used for finance, transportation, automotive or fashion companies.
It must be taken into account that this analysis is carried out from a Western perspective and it should be noted that in other cultures such as the Eastern one each color has very different meanings. Hence, to correctly carry out web design at an international level, we must inform ourselves of the sensations that each color evokes in each culture in order to be able to combine them correctly and obtain the ideal web design.
