The use of colors in web design is closely linked to the product or service that you want to sell or communicate. Depending on the type of product, we will apply one dominant color or another in the web design. Below we detail a color guide and what kind of emotions they generate in the consumer.Red color: it is a color that conveys action, energy, urgency and passion. As a dynamic and emotional color, it is recommended for use in web design for impulse purchase products and to convey warnings. Blue color: generates trust, loyalty and transmits security. It is…
Author: News
Both at the level of graphic design and web design, colors can be classified into two categories: warm colors and cool colors. Warm colors are associated with energy, while cold colors are associated with calm and security.The color blue is the most used color in design and it is the cold color by definition in web design. Blue conveys security, responsibility and trust. Hence its majority use in sectors such as finance, technology or health. Rarely recommended for food, automotive or fashion services. Theoretically not recommended for the energy industry, although it is a color widely used by them in…
Google is clear that many users use mobile devices to perform searches and that Google must offer them the best possible results and facilitate access, regardless of whether this information is found in apps or web pages. That is why it is adapting its search algorithms to these new search patterns. This means adapting them to the fact that Internet access through mobile devices has increased exponentially and the trend is to continue in that line. Thus he has announced two decisions of some importance that will begin to be applied as of April 21. Web pages that are responsive…
We continue with the series of articles in which we have been presenting some of the trends in the field of web design, and analyzing their evolution, whether they are going to be consolidated or not, pros and cons, and so on. Small details that allow us to present a clean, well-assembled and orderly website, with photos and styles, invites you to continue browsing and discover what it offers us. One of the clearest changes of this last year in web design, which has gone unnoticed by many, are the so-called ghost buttons. Ghost buttons, also called transparent buttons or…
For the construction of a brand and the corporate identity of a company there are many factors that influence: there are offline elements, such as the logo or the values of the company, as well as the digital dissemination mechanisms. As is normal, for most small and medium-sized companies (SMEs) the image that their brand generates among consumers is important. In fact, according to the latest study by 99designs, 87% of surveyed small entrepreneurs acknowledge that positive customer perceptions of their brands are important to them. Despite this perception, many SMEs focus their efforts on certain brand building elements, leaving…
There are a number of preliminary questions before starting with logo design, which are at least the following: What is your target?Where will the logo be displayed?What message do you want to convey?The answer to these 3 previous questions will help you focus your logo design. Once you have this framework, we recommend that you follow the following guidelines: A logo must be practical to be used on all types of media and supports. When we create a logo we must think about the type of applications it will have (web, APP, cards and corporate material, paper publications, etc.). You…
In just over a year, Google has gone from trying to gain a foothold in the video game industry to canceling plans they had to develop their own titles In the middle of the game, Google has decided to change strategy. Stadia, the streaming game service that the company launched in late 2019, will now focus exclusively on serving large studios to distribute its games and Google will close the two studios it had founded to create exclusive titles for the platform. “Building great games from scratch takes many years and a significant investment, and the cost increases exponentially. Given…
In 1993 Sega announced a virtual reality headset for MegaDrive; 27 years later, the Video Game History Foundation and several developers have resurrected the project In the summer of 1993, Sega announced a virtual reality headset for its MegaDrive console. The accessory, which was publicly displayed at CES, was quite similar in philosophy to the current Playstation VR, the virtual reality headset that Sony launched just four years ago. Megadrive players could put a compatible cartridge in the console and play in virtual worlds that obviously had much less resolution and graphic detail than they are now, but that were…
The next step for the Valencian startup is the deployment of a test track to demonstrate the effectiveness of its technologies at high speed in its version of the “fifth means of transport” Zeleros Hyperloop has announced this Monday the closing of a financing round worth more than 7 million euros with which it manages to take an important step to develop its version of hyperloop, the “fifth means of transport” and the best alternative for the future to efficiently and sustainably cover long-distance routes for the transport of passengers and goods. executive director of the company The funds will…
Improving energy efficiency and thermal comfort is the purpose of the project ‘REENFOCO: Development of adapted solutions to respond to energy demand in the workplace in a sustainable and collaborative way’. It is an initiative promoted by the Institute of Biomechanics (IBV) and the Technological Institute of Energy (ITE), which has the support of the Valencia City Council, reported the Councilor for Climate Emergency and Energy Transition, Alejandro Ramon. The project has been presented to the IVACE call for grants in technology centers of the Valencian Community for the development of non-economic R&D projects carried out in cooperation with companies,…