Nowadays you only have to give a search to Google and you are immediately presented with a list with tens, hundreds, or even thousands of search results.
You can buy a nice spot in these search results with Google Ads, but the costs quickly skyrocket.
It is often more interesting to end up in the organic search results of the search engines.
One of the components to get in the organic search results is link building.
With qualitative backlinks you build your authority, you create brand awareness and your product or service is easier to find in the search engines.
Qualitative backlinks versus online advertising
If you only use online advertising for that coveted position in Google, you can quickly burn up your entire marketing budget.
It is therefore interesting to obtain position gains, and thus free clicks, with qualitative backlinks.
buy permanent backlinks deliver more traffic to your website and contribute to your brand awareness and online objective.
The reasons why you should invest in getting quality backlinks are:
The search engines should see your content as the content they need to show to users. Qualitative backlinks show the search engines that your content is relevant and should appear high in the search results.
Qualitative backlinks are largely responsible for your place within the search results.
High-quality backlinks provide more traffic to and from your website. This leads to more conversions.
With qualitative backlinks, you build your branding; your name or brand will get much more exposure.
You collect backlinks by entering into a partnership with other companies. That way, you also build your network.
This makes a backlink qualitative
When other websites link to your website, Google sees that as a recommendation. These backlinks must be of good quality to lead to the intended result.
Relevance to your website
Google only values backlinks from real companies that are relevant to your website.
When you get a link on a website from a completely different field, Google sees this link as less valuable.
Authority of the website
If the companies you get backlinks from have a lot of authority, then you share in that.
The reputation of the website that contains your backlink is checked by Google.
Backlinks from websites with a lesser authority, therefore, have little influence on your SEO.
What is link building and what are backlinks?
what are backlinks? Link building is one of the oldest factors in the Google search engine algorithm. There are more than 200 factors that determine your ranking in the Google search engine. Link building weighs 50% in this. It is the most important SEO factor within the Google algorithm and therefore the most important part to focus on.
If you apply link building, you ensure a good ratio of links to your pages, links to external pages, and links from external pages. Link building done correctly tells the search engines that the content on the website has a high informational value, content is easy to consume, and that you are an authority in your field.
There are 3 different types of concepts surrounding backlinks
Below you will find the concept formation:
Internal links: With internal links you refer within your own website to other pages within your website. The pages you link to with an anchor give Google context about what a page is related to. You can place these links on your website, but make sure you limit the amount. Too many internal links can confuse Google. As a rule of thumb, you can maintain one internal link per 100 words. Here, three internal links are the lower limit, and 20 is the upper limit.
External Links: External links are links that point from one website to another website. Our advice is to include one internal backlink per page on your website. More external links are not recommended because, with each external link, you assign authority to another website. Therefore, link to Wikipedia, for example, and certainly not to your (in)direct competitors. A link to an informational page of the government or Wikipedia is much better than three links to websites whose honesty and sincerity are questioned. Like internal links, the Google search engine can extract context to which the page you are linking from is related.
Backlinks: Backlinks are links from external websites that point to your website and thereby assign authority to your website. Google and many other search engines see backlinks as recommendations. Relevant & qualitative backlinks in the volume you need are virtually impossible for entrepreneurs and marketing managers to realize themselves, given the volume and network that needs to be built. SEO agencies are often called in to take the link building/backlinking off your hands. It is important to mention that many entrepreneurs who try it themselves incur additional costs at a later stage because the backlinks that have been achieved are not the right ones.